Fresh IIDEA's, Same Sponsor!


Earlier in the week we took a trip over to one our most loyal sponsors to introduce some of this year’s managers and gain a better understanding of how they operate as a bespoke manufacturing company.


Throughout the years IIDEA has offered their design and manufacturing expertise, mainly focusing on the SHU Racing pedal box and WHUB’s assemblies. Upon our visit, we saw numerous components on display from over the years including hubs, uprights, brake pedals, and much more. It was great to see the progression and development within each design and how components throughout the years share similarities but had been optimised time and time again.


We aim to achieve a higher overall position this year and continue to make our sponsors proud. If you would like to get involved with this year’s team, you can view our sponsorship levels on our sponsorship, or better yet, drop us an email at info.shuracing@gmail.com!








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